Catalog: Quick Reports

Quick Reports: No. 6 Media Relations
As competition for consumer and trade editorial space grows more intense, communicators have to become more savvy about getting press coverage. One tenet from Media Relations 101 that hasn't changed over the years is that you should know your stuff before you contact the media. That means understanding what the publications in your field cover, what news events influence your industry and how your company's product or service fits into the mix.
4 pp.
Price: $5.00