Catalog: Quick Reports

Quick Reports: No. 12 Effective Brochures
Everybody's doing it (producing brochures, that is). A recent survey of Graphic Design USA readers revealed that 83 percent count brochures and collateral as their most frequent assignment. This percentage falls in line with respondents to Writing Concepts' recent survey, 81 percent of whom produce brochures.

So, if everybody's doing it, what makes one slim jim better than another? That would be planning, copywriting and design-the three steps that turn a brochure into a marketing workhorse.
4 pp.
Price: $5.00