Catalog: Special Reports
Concepts special reports help professional writers and communicators create high quality publications. They offer practical advice on writing, editorial and communications topics.
WRITING ARTICLES: From Prewriting to Rewriting
Polish your writing with proven methods and techniques employed by expert writers and communicators. Make your copy sparkle, exceed your readers' expectations, and improve the readability of your publications -- both print and online. This WRITING Report covers six key areas: - Interviewing;
- Organizing;
- Getting started;
- Choosing your words;
- Putting words together;
- Rewriting.
Special Report 20 gives you insider tips and strategies used by the pros, each chosen from the best of Writing That Works, to help you reach you publishing goals.
Special Report No. 20. 32 pp.
Price: $35.00
WEB Publishing: What's Working for Writers & Editors
Let this new special report #19 help you adapt your writing, editing and publication management skills to the Web. Learn how to integrate the new medium --efficiently -- into your production system. Discover how to meet the expectations of online readers. Improve the readability and usability of your Web and intranet sites, and your online publications. This WEB Publishing Report covers four key areas: - Writing for the new medium;
- Juggling print and online publishing;
- Designing for usability;
- Marketing online.
Special Report 19 includes proven methods and techniques used by leading Web Publishing experts, each chosen from the best of Writing That Works to help you quickly and effectively reach your online publishing goals.
Special Report No. 19. 36 pp.
Price: $35.00
Writing for the WEB
Ease your move from print to the Web with the help of more than a dozen successful writers. They advise on four vital areas: Adapting to an online role, including nourishing old writing skills and adding new ones; Modifying your style, including rewriting print for online reading; Changing structure, including putting in links; Writing e-mail, including writing promotional messages. Special Report 18 includes proven ideas, methods and techniques used by leading experts, selected from the best of Writing That Works.
Special Report No. 18. 16 pp.
Price: $15.00
Professional SHORTCUTS to Effective Writing.
Sharpen your professional writing and editing instantly--with our exclusive report... Professional SHORTCUTS to Effective Writing. Improve your writing instantly with over 500 results-oriented examples that let you:
Write reader-centered copy Prune pompous phrases Organize your writing Use simple words to replace big ones Cut hundreds of windy expressions to one or two words Keep sentences short In minutes, you can pick up and use: 5 quick ways to focus on readers' needs 11 overly long phrases replaced with one word 6 ways to strengthen weak verbs 275 short words that sharpen clumsy writing 4 secrets of writing strong sentences How to get rid of awkward word "doublings" 18 everyday words that replace "corporate-ese" 4 "spoken" transitions to replace "bookish" ones 4 one-syllable words that cut out legalistic jargon 5 "positive" ways to make "negative" phrases persuasive 3 secrets of organizing your writing before you start And more.
6pp.
Price: $6.00
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